Orthofeet PDP Updates
Developed a series of informational design images for Orthofeet's PDPs across insoles, socks, and shoes, designed to educate shoppers and drive conversion. Modules included benefit breakdowns, social proof, technical product diagrams, sizing charts, and competitive comparison tables to build product understanding and reduce purchase friction. The work also encompassed UX/UI improvements across product pages, with visuals supported by AI-generated imagery, moving customers from interest to add-to-cart.